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Project Overview

Wonderlands was a group project done for our Designing for Themed Entertainment course at SCAD. Using the IP, Alice’s Adventures in Wonderland, we created an interactive and immersive experience where guests can embark on multiple adventures that have multiple endings based on the choices they make the moment they enter the space. Here you will find the Preliminary Concept Design Document for the rides, live shows, and immersive experiences we designed together.

Stage: Blue Sky & Preliminary Concept Design

Project Duration: 10 Weeks

My Role

I was the design manager, a concept designer, an illustrator and a 3D modeler for this project. I conceptualized parts of this project, including but not limited to live shows and component designs.

My Deliverables

Cartoon document and final document design layout and color scheme.

Story and concept designs for Gloo’s Giggle Garden and Gloo’s Glowies Merchandise Cart.

3D model and design documents for Gloo’s Glowies Merchandise Cart.

Illustrations for the main cover page, looking glass galleries cover page, live shows cover page and individual shows (Cheshire Cat and Gloo’s Giggle Garden), Gloo’s Glowies Merchandise Cart, restaurants cover page and Tea Room & Rose Garden day and night versions, and targeted market plan cover page.

Software

ProCreate

Rhino3D

Adobe Photoshop

Adobe Illustrator

Design Process

  1. Brainstorm & IP Selection

  2. Story Conceptualization & Theme

  3. Site Location & Guest Experience

  4. Cartoon Document Template

  5. Live Show and Ride Designs

  6. Interactive Experience Designs

  7. Refining Designs and Details

  8. Finalizing Designs

My Deliverables

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Full Preliminary Concept Design Document

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